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Luca joined the company in 2021, shifting his career focus from fitness coaching and studio management to follow his passion for event design and delivery. He now oversees the entire Superhuman Sports events portfolio and plays a leading role in major events that we deliver for third-party brands. Luca manages each event from start to finish – from event design, programming, movement standards, scoring and judging, through to event logistics, licensing, sustainability, health & safety, ticketing, athlete experience and beyond. You’ll usually find him in a squat rack, running up a mountain, experimenting with crazy equipment ideas, or in the café drinking his hourly cortado.